据台湾媒体《东森新闻云》报道，艺人的入住或代言其实对房价多少都有些具体影响，实价登录近日公开金城武曾置产于台北天母的豪宅“天墅”成交价，单价已经不如以往，跌破百万元(约人民币22万元)。房仲业者(中介)也坦言，“明星搬走后光环不再，当然难逃价跌命运。”
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据报导，天墅21楼户最新交易以台币1.1亿元(约人民币2400万元)且拆算车位后单价大约95万元(约人民币20万元)成交，据悉，先前因为金城武入住天墅让名声水涨船高，不过现在去检视过去的几笔资料后会发现，在他2016年7月脱手后，房市就进到盘整阶段，少了巨星加持，该社区后来的3笔交易每坪(约3.3平方米)都跌破百万元(约人民币22万元)。